Pinterest Trends is a powerful tool for content creators looking to stay ahead of the curve.
By tracking what’s popular on the platform, you can discover trending topics that resonate with your audience.
In this blog, we’ll dive into how Pinterest Trends can enhance your content creation process and help you strike a balance between trending topics and authentic content.
Let’s explore how to use this tool effectively and how it can inspire new ideas for your blog.
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Enhancing Your Pinterest Strategy with Trends
Building on what we discussed in Mastering Pinterest Keywords, where we explored the importance of using the right keywords, Pinterest Trends can help you take your keyword game to the next level.
It’s not just about finding popular keywords—it’s about discovering the topics that are gaining momentum on Pinterest.
If you’ve already optimized your descriptions, as we covered in Pinterest 101: How to Create Engaging Descriptions for Better SEO, this tool will help you align your content with what’s currently trending.
What is Pinterest Trends?
Pinterest Trends is a tool that provides insights into what users are searching for and engaging with on the platform.
It’s like having a peek into the minds of millions of Pinterest users—helping you discover trending topics across different categories.
By understanding what’s popular, you can create content that aligns with these trends, increasing your chances of attracting more views and driving traffic to your blog.
To access Pinterest Trends, simply go to the Pinterest Trends website and start typing in keywords relevant to your niche.
The tool will show you search volume over time and related trends that could spark your next big idea.
Let’s go into detail of how to use this wonderful tool.
Pinterest Trends Layout and How to Use It
When you first access Pinterest Trends, you’ll notice several sections that cater to different aspects of trend discovery:
- Trends Matching Your Pins:
- Purpose: This section shows trends that are specifically related to the content you’ve already pinned or created. It’s tailored to your interests and niche.
- How to Use: If you’re looking for quick inspiration that aligns closely with your existing content, start here. It can help you refine your current topics or inspire new posts that complement what’s already resonating with your audience.
- Top Trends This Month:
- Purpose: This highlights the biggest trends on Pinterest for the current month. It’s a snapshot of what’s hot right now.
- How to Use: Use this section to tap into trending topics that have broad appeal. If you’re planning timely content, like seasonal posts or holiday-related ideas, this is a great place to start. For example, if “fall décor” is trending, you might want to create content around that theme to capture interest while it’s peaking.
- Discover Trends:
- Purpose: This section allows you to explore trends across different categories, from food and travel to fashion and home decor.
- How to Use: If you’re in the brainstorming phase and want to explore various topics, this section is your playground. You can dive into different categories to find inspiration for your next blog post. It’s perfect for discovering new niches or expanding your content into areas you haven’t yet explored. It provides a filter section to the left for you to find what’s most relevant and useful insights for your content.
- Growing Trends Your Audience Loves:
- Purpose: Here, you’ll find trends that are gaining traction among your specific audience. It’s based on the interests of your followers and people who engage with your content.
- How to Use: This section is invaluable for understanding what your audience is gravitating towards. If you notice a trend growing among your followers, consider creating content that caters to this interest. It’s a great way to stay relevant and keep your audience engaged.
- Country Selection:
- Purpose: Pinterest Trends allows you to select different countries, such as the United States, Canada, and Australia, to see what’s trending in those regions.
- How to Use: If your audience is global or you’re targeting a specific region, use the country selection tool to tailor your content to local trends. For example, if you notice that a particular trend is taking off in Canada, you might want to create content that appeals to that demographic.
By understanding and using these sections effectively, you can keep your content fresh, relevant, and engaging for your audience.
Why Pinterest Trends Matters for Content Creators
It doesn’t matter if you are a seasoned creator or just starting, staying informed about what’s trending on Pinterest is essential.
For lifestyle bloggers like me, who cover a wide range of topics, Pinterest Trends is a game-changer.
It helps you tailor your content to what people are actively searching for, boosting your visibility and engagement.
But here’s the thing—while trends can guide your content strategy, they shouldn’t dictate it entirely.
Your readers come to your blog because they connect with your voice and perspective.
So, the challenge is to use trends as a tool without losing sight of what makes your content unique.
Let’s start utilizing it.
How to Use Pinterest Trends to Find Topics
Ready to start using Pinterest Trends to inspire your content? Here’s how:
- Search for Trends in Your Niche: Start by typing keywords related to your blog’s focus into the Trends tool. For example, if you’re writing about plant-based recipes, try searching for “vegan desserts” or “easy vegan dinners” to see what’s trending.
- Look for Seasonal Trends: Pinterest is a platform where seasonal content thrives. Use Pinterest Trends filters to identify spikes in interest around specific holidays or seasons, then plan to schedule your content accordingly. For instance, “fall recipes” or “holiday décor ideas” might be trending as autumn approaches.
- Explore Related Trends: Once you find a trending topic, look at related searches. These can give you even more ideas to write about, expanding your content in ways you hadn’t considered.
- Create Content That Stands Out: While it’s important to stay on trend, remember to put your own spin on the topic. Don’t just replicate what others are doing—find a way to make the trend work for your unique style.
Balancing Trends with Authenticity
Many readers are curious about what’s popular, but they also value content that feels authentic and true to the creator’s interests.
This is where Pinterest Trends can help you strike that perfect balance.
By incorporating trending topics that align with your passions, you can create content that resonates on a deeper level.
Balancing trending topics with what you genuinely love to write about allows you to create content that’s both relevant and meaningful. And trust me—your audience will notice the difference.
The Potential Challenges of Relying Too Heavily on Trends
While Pinterest Trends is a valuable tool, relying too heavily on trends can pose challenges.
Here’s what to keep in mind:
- Losing Authenticity:
- Challenge: If you focus solely on what’s trending, you risk losing your unique voice and diluting your brand.
- Solution: Balance trends with your personal interests. For instance, if “minimalist home decor” is trending, but your passion is for vibrant, eclectic styles, find a way to blend the two. Create content that showcases how to incorporate minimalist touches into a more colorful home, making it both trendy and true to you.
- Short-Lived Trends:
- Challenge: Some trends are fleeting, which can make your content less relevant over time.
- Solution: Combine short-lived trends with evergreen content. For example, if “holiday gift guides” are trending, pair them with general gift-giving tips that can be useful year-round. This way, your content remains relevant even after the trend has passed.
- Overanalyzing:
- Challenge: Spending too much time analyzing trends can lead to decision paralysis.
- Solution: Use Pinterest Trends as a guide, not a strict rulebook. Trust your instincts and focus on creating content that excites you. The trends are there to support your creativity, not stifle it.
- Content Saturation:
- Challenge: Trends can lead to content saturation, where everyone is writing about the same topic.
- Solution: To stand out, add a unique angle to the topic. Instead of covering generic tips, focus on a specific aspect of sustainable travel that’s less commonly discussed. For instance, you could explore “Sustainable Travel Tips for Vanlifers” or “How to Maintain a Zero-Waste Lifestyle While Traveling Abroad.” By tailoring the topic to a niche audience or a specific perspective, you provide fresh and valuable insights that differentiate your content from others.
Final Thoughts
Pinterest Trends is a fantastic tool for bloggers looking to create relevant, engaging content.
But remember, it’s not just about following trends—it’s about finding that sweet spot where trending topics meet your passion and unique voice.
By doing so, you’ll attract more readers and build a loyal audience that values your perspective.
If you found this blog helpful, be sure to check out my other posts, “Pinterest 101: How to Create Engaging Descriptions for Better SEO” and “Mastering Pinterest Keywords: How to Rank Higher and Drive More Traffic.”
Make the most of your Pinterest strategy!
Have you used Pinterest Trends to inspire your content? How did it go? Share your experience or ask any questions in the comments—I’d love to hear from you!
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Q&A Section
How can I find fresh content ideas that resonate with my audience?
Explore Pinterest Trends, Google Trends, and other social media platforms to discover what’s currently popular. Pay attention to your audience’s comments and feedback, and mix trending topics with your personal interests to keep your content authentic and engaging.
How do Pinterest Trends vs Google Trends compare in driving traffic to my blog?
Use Pinterest Trends when you want to optimize your pins for maximum visibility and engagement on Pinterest, especially for visual content such as blog posts, DIY projects, recipes, or home decor. Google Trends is great for identifying broader search trends and keywords that can enhance your blog’s SEO and attract more search engine traffic. Using both can help you attract traffic from different sources and grow your blog’s audience.
What’s the best way to increase traffic to my blog through Pinterest?
Focus on creating visually appealing pins with attention-grabbing headlines. Optimize your pin descriptions with relevant keywords, and ensure your pins link back to valuable blog content. Regularly updating your boards and engaging with your audience on Pinterest can also drive more traffic.
What are some quick wins for increasing blog traffic through Pinterest?
Quick wins include creating seasonal or holiday-specific content, using high-quality images, collaborating with other Pinterest users, and promoting your pins on other platforms. Engaging with followers by responding to comments and staying active in your niche community can also yield fast results.
Photo credit:
- Photo by B_Me on Pixabay ↩︎
- “Country Flags outside the conference venue” by UNclimatechange is licensed under CC BY 2.0 ↩︎
- Photo by mailrahulbhattacharya on Pixabay ↩︎
- Photo by eak_kkk on Pixabay ↩︎
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